HTML e-mail templates
If your website is Joomla-powered (one of our favorite dynamic CMS platforms), you can install a professional component like AcyMailing, which allows you to manage powerful communications with your subscribers via e-mail marketing, e-newsletters, auto-newsletters, follow-up auto-responders, marketing campaigns, and more.
Don’t use Joomla? Then try a stand-alone service like MailChimp. Both use HTML e-mail templates that make creating new newsletters as simple as replacing text and images.
Here are some tips when launching an e-mail campaign:
1. Define your goals
E-mail marketing campaigns get best results when they have a clear call to action, perhaps with the added urgency of a time-sensitive window. E-mail marketing can:
At the outset, carefully define what you want from your campaign. Then focus on the message that will achieve it.
2. Connect with customers
Different designs and messages will yield different results. Customize batches of messages to emphasize benefits that speak to your customers' specific needs. Electronic tools make it easy to segment customers and sales leads according to their needs.
But make sure you gain opt-in commitments from your prospects or customers before sending any e-mail marketing. You can do this with online registration, prior contact or express e-mailed permission from each recipient.
3. Create and manage your mailing list
When a new customer contacts you, create an entry for them in your business contact manager. Joomla’s AcyMailing and MailChimp both allow you to collect and manage customer information. Both track clicks and offer statistics, and even handle “bounce” messages to let you know when your e-mails are no longer deliverable.
4. Personalize. Personalize. Personalize.
To get customer buy-in, use name-personalization messages whenever possible. A personalized e-mail will be opened and read much more often than any other method. AcyMailing, for example, lets you add information to your e-mail from your customer’s user profile: name, username, e-mail, phone number, etc.
5. Some dos and don’ts
Need help setting up e-mail marketing for your business or group? Drop us an email today, or call 281-217-0656.
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